Biology/Design, Art/Science, Tech/Society
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Read About the Evolved Brand
Solugen brought me in as a fractional creative director to lead several of their major branding efforts, culminating with a reimagined web presence. I started off by running a brand sprint with their executive team, which resulted in an updated mission statement. From there I then translated our learnings into several pieces of content that I creative directed, art directed, and produced: a campaign reimagining their vision in 2050, a video recounting Solugen's founding story over a game of poker, an extensive b-roll library of their technology, and explainer videos around their manufacturing process.
For the website, I brought in a variety of creative collaborators to execute, including design studio Landscape, film agency Film Lab, and CGI artist Pedro Veneziano who was art directed by the team at Landscape. Together with Solugen’s marketing team, we created and launched a new homepage bringing Solugen’s vision to life through both words and visuals.
Creative Direction
Art Direction
Brand Strategy
Content Production
Collaborators
Solugen Marketing Team
Javier Vargas
Christina Nebel
Dimitri Anast
Tom Richardson
Solugen Marketing Team
Javier Vargas
Christina Nebel
Dimitri Anast
Tom Richardson
Landscape
Mackenzie Brookshire
Edeline Gosali
Lindsay Dygert
Adam Weiss
Frank Vial
CGI
Pedro Veneziano
Video
Film Lab
How Solugen Went All In To Save the Planet
A long-standing poker game brought Gaurab Chakrabarti and Sean Hunt together. Now, they are on a mission to reverse climate change. They reminisce on how they built the world's first carbon negative chemical plant, all in conversation with early investor Seth Bannon.
Watch Full Interview
What would the Bioforge look like in 2050?
The Bioforge is the world’s first sustainable molecule factory. And it could change everything about how we live. Every molecule could be manufactured without emissions or waste. Every building block and material that we touch could be recreated to be sustainable and cost efficient. Entire societies powered by the Bioforge could be carbon negative.
Driven by this, I commissioned 3D artist Baptiste Labat to create renderings of the Bioforge in 2050. This is not your grandpa’s chemical plant. It’s carbon negative, scalable, and modular, and one day it’ll power the cities and neighborhoods we live in—so that all living things have access to a sustainable future.
Read Solugen’s 2050 Vision